Renault introduced the Laguna to the British Touring Car Championship in 1994. Renault, looking for greater success partnered with Williams Grand Prix Engineering who were also seeking to extend its motorsport activities beyond Formula One, giving birth to Williams Touring Car Engineering.
Renault Dealer Racing driver Alain Menu was partnered with Will Hoy for their first season under Williams in 1995, producing immediate results and winning the manufacturers championship in their first year. 1996 was a tougher year with the four-wheel drive Audis clearly having an advantage, outclassing the rest of the field. 1997 was the breakthrough year for Renault, Alain Menu taking the drivers championship after coming second the previous two years and Williams taking the manufacturers yet again.